Course Outline
Chapter 1: The Future of AI in Video Marketing
- Evolution of AI-driven content creation
- Traditional marketing vs AI-enabled workflows
- Business impact and ROI of video automation
Chapter 2: Content Strategy & AI Planning Systems
- Identifying target audiences with AI
- AI-assisted content strategy development
- Automated content calendar creation
- Batch content planning frameworks
Chapter 3: AI Scriptwriting & Prompt Engineering
- Advanced prompt design for video scripts
- Generating hooks, storytelling structures
- AI for multilingual content creation
- Script optimization for engagement
Chapter 4: AI Video Production Tools & Platforms
- AI video generators overview
- Text-to-video workflows
- AI voiceover & avatar systems
- Choosing tools for enterprise use
Chapter 5: AI-Assisted Editing & Repurposing
- Auto-editing tools
- AI subtitle and caption generation
- Turning one long video into multiple short-form clips
- Platform-specific formatting automation
Chapter 6: Workflow Automation & Integration
- Automating publishing workflows
- Integrating AI tools with CRM / CMS
- Email + social media automation
- Building scalable content pipelines
Chapter 7: Performance Optimization & AI Analytics
- AI-driven performance tracking
- Thumbnail & title optimization with AI
- Data interpretation & KPI measurement
- Continuous improvement loops
Chapter 8: Scaling & Governance
- Team collaboration models
- Content governance & brand consistency
- Risk management & AI ethics
- Building a long-term AI content system
